Every barber wants to build a clientele and become a reputable hair-cutting champion. But with the rising competition in the grooming industry, inexperienced barbers might wonder whether they will ever build loyal clients.
Barbershops cannot always serve new clients, so they should strive to satisfy and retain every client they get. Satisfied clients will likely return for the same services and refer other potential clients through word of mouth or online reviews. But how can inexperienced barbers win the trust of a few loyal clients?
The first secret is understanding client needs and applying their skills to deliver exceptional results. However, there are other ways to create a loyal client base. This article will highlight a few proven tips to help new barbers create a solid client base.
Learn When and How to Use Every Tool
Barbers must learn how and when to use hair trimmers, razors, clippers, and hairstyling tools. They should also know the tools and procedures perfect for every hair type to avoid making mistakes when grooming their client for the first time. Therefore, barbers should choose the best hair trimmers and razors to create a sharp finish.
The quality of tools and the barber’s skills could separate loyal clients and dissatisfied customers who might leave negative reviews online. Since men only have a few innovative hairstyles or haircuts, barbers should master them. They should learn how to use rotary clippers, magnetic motor clippers, pivot motor clippers, and hair trimmers to become superheroes of men’s hair fashion.
Provide a Unique Experience
Many clients will always choose clients who make them feel comfortable during the service session. Besides mastering how to use various tools, barbers should bring their personality to build a name in the industry. This requires the barber to learn what the client wants and determine what could make the client like their personality. Additionally, the barber should remember the client’s name, favorite haircut, preferences, and unique requests to make the client feel valued.
If the client returns for a haircut, the barber should welcome the client, chat them up, call them by their name, and offer services without asking too many questions. If the barber shop serves many clients, keeping client cards or having a loyalty program can help recognize the clients and entice them to return or refer others.
Recommend Appropriate Products and Services
New barbers might not know that some clients are open to suggestions and ready to try new products and haircuts. Barbers who create a great first impression and build trust with their clients will reap the rewards.
So, when clients sit on a chair for a haircut, barbers should be ready to solve hair-related problems and offer personalized advice if necessary. For instance, if a client has an itchy scalp, the barber can recommend quality products to solve the problem. If the client struggles with hair loss, a solution to their problem will make him loyal.
However, barbers should only recommend products that work and not do it just to make sales. Barber shops that stock haircare products can also make more money by upselling these products to clients who seek professional advice.
Barbers yearn to build a solid client base to expand their business and make money consistently. However, creating loyal clients is only possible if they ensure their clients are satisfied and assured of exceptional services. These simple tips can help inexperienced barbers attract and retain clients to enjoy long-term benefits.